"Click" takes us deep inside the massive database of online
intelligence to reveal the naked truth and unexpected insights about how
we use the internet, navigate to websites, and search for information -
and what that says about who we are. In unmatched, utterly fascinating
detail author Bill Tancer describes observations about our lives, our
interests, our thoughts, our fears and our dreams. He then shows how
that behavior can help businesses target consumer trends, especially
since--counter intuitively--what many people do offline is very
different from what they do online.
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